Marketing Strategy
Defining positioning, ICP, messaging hierarchy, and a prioritized plan your team can execute. Built around where you are today and the next layer you need to add.
Practical strategy, campaigns, and creative for businesses that need traction, clarity, and steady growth.
Built for small and growing companies that need real marketing structure, not a rebrand and not a manifesto. Clear positioning, focused campaigns, and consistent output that actually moves the number.
Defining positioning, ICP, messaging hierarchy, and a prioritized plan your team can execute. Built around where you are today and the next layer you need to add.
Google, Meta, LinkedIn, and trade channels managed with clean tracking, tight audiences, and messaging tied to a real offer. Spend that produces pipeline, not just impressions.
Site copy, campaign creative, sales tools, and brand assets directed with a steady editorial hand. Practical, on-brand, and shipped consistently.
An internal marketing lead without the cost of a full-time hire. Weekly cadence, clear deliverables, measurable progress. When a project calls for it, a small group of trusted specialists gets pulled in — but one person stays accountable for the work.
One-off campaigns fade. Foundations compound. Marketing gets built the same way you'd build anything worth keeping — a clear base, honest materials, one layer at a time, until the whole thing carries weight.
The role is simple. Set the base, stack the next layer, and keep building until your marketing can run without constant intervention.
Real engagements. Grounded examples. No polish, no posturing. Names withheld, structure preserved.
Reset a scattered lead gen program. Tightened ICP, rebuilt paid search around buyer intent, and aligned sales on a single qualification bar. Pipeline quality improved. Cost per meeting decreased.
Reworked positioning around one clear value proposition, then rebuilt outbound and sales collateral to match. Reply rates improved. Sales cycles shortened.
Built a fractional marketing operation with weekly cadence, channel plan, content calendar, and reporting. Gave the founder the marketing seat they had been trying to fill for a year.
Greg Sheldon is the founder of Brick by Brick Marketing. Nearly 20 years inside brands and agencies — building marketing programs that produce results, not just activity. Past work includes companies like P&G, Conagra, Kawasaki, and the Chicago Bears, along with leading strategy and operations as Managing Director and COO at CleverFunnel.
Today, the focus is founders and small teams who need more than ideas. They need structure, clarity, and execution.
That means defining positioning, building focused campaigns, and installing the kind of marketing foundation that supports real growth.
If your marketing feels stuck, scattered, or dependent on one person to keep it moving, let's talk. Most engagements start with a 30 minute conversation and a short written plan.